The Way Google Makes Money and How to Become Part of It

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If you are like most people and use the Internet every now and then, chances are you probably know of Google. While using the Internet, people sometimes wonder how Google can make money online. Do you also want to learn how Google is making money online? Read on to see how a search engine like Google receives profit.
Here are some strategies that Google uses to make money online:
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Looking without too much observation, it’s hard to see how Google profits from being a search engine, even if it’s popular. You use it to search by typing in words related to what you’re looking for, hit enter, and go to another site to see what you’re actually looking for. You don’t pay for anything in the process. What people overlook is how Google can make money online by its advertising schemes.

How google makes money

You may have noticed so called “sponsored links” appear on your screen when you use Google to search for something. These are links to sites that are making money online alongside Google by having struck a business agreement with Google to have their ads displayed to viewers who search for things related to them. So if you’re looking for houses, then you would naturally see people selling homes and real estate as sponsored links, and not those that sell school material.
Other search engines also advertise but not the way Google does. Some search engines make money online by taking payment from websites so when they show up in search results, they appear higher than other results, and thus are more visible to the viewers. Sponsored links are what makes Google different as they show the advertisements alongside the other results, marking the difference between advertisement and search result.
AdWords
Google uses the “AdWords” program to let advertisers specify which words will, when searched, show their advertisements. This gives the advertisers some advantage by letting them use keywords that are in demand and may lead customers to them. This is just one of the many advertising strategies that Google uses to attract advertisers into business agreements and making money online.
AdSense
Many people who build up on sites and blogs to set up for profits are familiar with AdSense. The concept is actually quite simple. Website owners will put up ads, signed with Google, on their website. Of course the ads have to be related to their website. It’s a pay-per-click system, which means that the website owner, the advertisers, and Google will be making money online once the ads are clicked.
Conclusion
So by now, you may have a general idea of how Google can make money online to sustain the widely-used search engine. Yes, it’s all in the advertising process. Google just has more ways and strategies to edge out against other search engines. Plus, it’s mutual between Google and its partners, as with all of Google’s traffic; it’s likely that the advertisers will receive their share of consumers at some point in time. Customers will also find it easier to find the things they are looking for, which is Google’s purpose of being a search engine. I hope that from this article, you have learned Google’s way of making money online, and you can try to be a part of the process too! Good luck!